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The Dictionary
Product-market fit
The point at which a startup's product or service meets the needs of its target market and gains traction.
Lean canvas
A visual tool used to map out a startup's business "model " including revenue "streams " customer "segments " and key activities.
Y Combinator
A popular startup accelerator that provides "funding " "mentorship " and resources to early-stage startups.
Pre-seed funding
Early stage funding for startups that have not yet developed a minimum viable product (MVP).
Early adopters
Customers or users who are the first to try a new product or "service " often playing a crucial role in
Growth hacking
A process of rapidly experimenting with different marketing and distribution channels to find the most effective way to acquire customers.
Soft launch
The initial launch of a product or service to a "small " select group of customers or "users " in order to
Go-to-market strategy
A plan outlining how a startup will reach and acquire "customers " including the channels and tactics it will use.
Customer development
The process of interviewing and surveying potential customers to validate a startup's product or service and business model.
Viral marketing
A marketing strategy that aims to spread a message through social "networks " by encouraging customers to share the message with
Prototype
A preliminary version of a product or "service " used to test and validate a startup's concept before investing in full
Runway
The amount of time a startup has before it runs out of funding and needs to raise more.
Solution
Connecting the global startup ecosystem to help startups succeed. We aim to be the go-to platform for Founders, Investors, Co-Founders, Mentors and Experts to access resources, connections, and opportunities.
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